ALA Launches E-book Media & Communications Toolkit to Assist Libraries
As several large book publishers continue to deny libraries access to their e-books, and others make e-books available under difficult terms, libraries find themselves unable to provide the reading and educational materials demanded by their patrons. As a result, many librarians are asking, “What can I do to advocate for fair e-book lending practices?”
To assist libraries in informing the public about e-book lending practices, the American Library Association (ALA) released today the “ALA E-book Media & Communications Toolkit,” a set of materials that will support librarians in taking action in their communities.
Developed by the ALA’s Digital Content and Libraries Working Group (DCWG), the toolkit includes op-ed and press release templates for library supporters interested in informing the public of the role that libraries play in building literate and knowledgeable communities. Additionally, the toolkit provides guidance on ways to use the media templates, as well as ALA talking points, e-book data, and public service announcement scripts.
“The library community cannot sit by while publishers openly refuse to sell libraries the e-books that they need to serve their patrons,” said ALA President Maureen Sullivan, who recently led several library meetings with publishers. “Librarians and our allies must speak out more forcefully in communities across the country. Everyone needs to know that libraries offer e-books and 21st century library services, but we are unable to offer all the e-reading choices our patrons demand and deserve.”
The Digital Content & Libraries Working Group, a representative group made up of 27 ALA members from various types of libraries, advises the Association on issues related to libraries and digital content, and the provision of equitable access to digital content for all. The group has developed a number of other resources about e-books, including the report “Ebook Business Models for Public Libraries,” a digital rights management “Tip Sheet,” and two E-Content supplements to American Libraries magazine in 2012.
To view the communications toolkit, visit www.ala.org/transforminglibraries/ebooktoolkit. All questions about the media toolkit should be sent to Jazzy Wright, press officer of the ALA Washington Office, at firstname.lastname@example.org.