The offer is "unlimited ebooks for just $9.95 a month." This new service, Oyster (www.oysterbooks.com), has a fresh, clean, appealing interface. It runs on iOS7 devices (iPad, iPhone, and iPod Touch).
The size of the collection is good, more than 100,000 titles. While the service doesn't focus on new or "front list" titles (they shoot for a 90-day embargo), mixed in with many classics are books that readers will recognize. At this writing, Oyster has about 800 publishers on board.