Foursquare, the location-based social networking service, has launched a new feature called Location Layers, where users have the ability to opt-in to specific tips/notes/trips. The introductory Layer is designed by the cable-TV channel IFC. This is a huge opportunity for libraries, if we can convince Foursquare to give us access to this feature.
Several major web players are making an attempt at being your physical-to-virtual guide to the world. Foursquare is only one player in this, as both Google and Facebook have now launched physical advertising at individual locations in an attempt to capture location information about users. First Google sent QR code stickers to enhance their Places pages, and now Facebook has sent out window-stickers with SMS instructions on them.
There is significant value in location these days…are you listing your library or branches using these services? Why or why not?
