magazine

Google today announced the launch of Google OnePass, a flexible payment subscription service aimed at publishers who want to have recurring payments for content. This seems to me a response to Apple's recent announcement of their subscription service for the iPad, since OnePass allows for web-based subscriptions to mobile devices.

It will be curious to see which publishers decide to go with the Google model, and how it will effect library purchasing moving forward.

Given the Digital Magazine rack from a few days ago, I thought it would be good to show a few examples of the sorts of ways that publishers are approaching the digital magazine these days. With the iPad launching in just 2 weeks, many major publications are planning digital versions. Here’s what a few might look like:

Wired Magazine

Sports Illustrated

Most interesting, I think, is what an already-digital magazine is doing with the freedom of the tablet form factor. This is VIV magazine’s take on what content might become. The second video is the “making of” that shows how they did it.

Viv Magazine Interactive Feature Spread - iPad Demo from Alexx Henry on Vimeo.

VIV Magazine Featurette: A Digital Magazine Motion Cover and Feature for the iPad from Alexx Henry on Vimeo