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Why Do Publishers Hate Us?

By Joseph Janes

Wed, 02/20/2013 - 11:02

Fear of uncertainty is driving—or deterring—dialogue

Okay, now I’ve got this bright, shiny new column to play with. What will I do with it? Be provocative? Reassuring? Speak the uncomfortable truth? Turn to history for lessons? Look to the future for inspiration?

More than likely. For now, let me ponder this month’s title question. It doesn’t take much to find numerous examples in recent months to indicate that the publishing world, broadly construed, has a library problem. (Or, more aptly, the library world has a publishing problem.)

The Georgia State e-reserves lawsuit. The American Chemical Society reacting very badly indeed to SUNY Potsdam’s decision to dump its online journal subscription package. The seemingly endless series of instances of ever-more insidious models of pricing, licenses, policies, and so on for ebooks. Who would have thought that the HarperCollins 26-loan model would look so quaint or desirable so soon?

For good measure, there’s also the Authors Guild lawsuit against the HathiTrust business model, which hinges in part on the orphan works issue. I hereby propose that we refuse to listen to any lectures about this until publishers get their own house in order, or at least work with us in figuring out how to proceed. The pervasive school of thought seems to be that it’s preferable to lock stuff up—in perpetuity, or as close to that as can be legislatively or judicially achieved—rather than run the tiny risk that some long-tail novel or journal might get copied and read a second time. Please.

Not to mention the ne plus ultra—and who thought you’d ever read this in a library publication?—publishers simply refusing to sell books to libraries (ebooks, that is). Bennett Cerf is undoubtedly rolling in his grave. There aren’t a whole lot of reasons that a profit-making corporation just won’t sell something to you. Despite our longstanding commitment to building readership, publishers now want no part of us and our market power when it comes to digital titles.

It is, still, hard to believe that an entire sector—one that still courts us at ALA and BookExpo America with tote bags and Hershey’s Kisses, and with which we have worked so successfully for generations—has turned so quickly and comprehensively against us. Perhaps, in a spirit of generosity, we could give them the benefit of the doubt and consider what else might be going on. Do you suppose they so fully misunderstand or misconstrue our work, thinking that we are in fact trying to buy one copy of The Casual Vacancy and then lend it to every public library patron in the country? It can’t be envy. Disrespect?

You know what I think it is? None of those. Secretly, privately, doors closed in the dark of night, publishing houses believe the jig is up. The end of a century-old comfy business model is nigh, and thus they’ll leave us out in the cold while they make deals with Amazon or Apple or whoever is in power and slit their own throats in the process in order to eke out the last few dimes before the clock strikes midnight. Or merge. (Random Penguin House, anyone?)

Do I think the future is that dire for publishers, or for libraries? No, but I do think that many people do, which is what really matters. Everybody knows that massive change with an uncertain outcome is afoot; so what’s driving the bus here isn’t vengeance, or confusion, or realignment. It’s fear.

We’re collateral damage. It’s not us; it’s them, as they struggle to envision their place in a landscape frightening and unfamiliar. In that respect, at least, we’re on common ground, as that’s an issue we’ve been dealing with for quite some time. Who knows? Maybe if they just asked us nicely, we could give them some advice (actually, we already have) … but that’s another story.

JOSEPH JANES is associate professor and chair of the MLIS program at the Information School of the University of Washington in Seattle.

Comments

To those representing

To those representing publishers with more reasonable attitudes towards library…thanks so much for that. However, from a public librarian’s perspective, we’re really talking “big six” (now five), I think. That makes up a massive percentage of what our users want, what gets the publicity, etc. All other publishers’ models are interesting, yet incidental. That’s just the harsh reality of it, I’m afraid.

Please don't lump all publishers together

There are many publishers out there who love libraries (my own operation, the University Press of Mississippi, being one of them!). Your point is well taken on the frustrations of securing electronic content for use in libraries, and I would also agree that you’re spot on about the fear and uncertainty in publishing these days. But please remember that there are many, many publishers, including most if not every single university press in this country, who do make their content available for sale and license in electronic form. We’re wading into these unknown waters to see what works and to disseminate the scholarship we publish as widely as possible. We’re eager for the dialog you ask for, so please reach out, and we’re making an effort to do the same. Addressing a group of librarians and publishers two years ago at ALA, I remarked, “Hostility flourishes in a vacuum of understanding.” Sadly, I find this statement even more true today, and it’s time we started doing something to reverse this.

Why do publishers hate libraries?

Amen! You might ask what are libraries doing to make publishers hate you. For the record, I don’t. In fact, I seem to be one of the few publishers who’s willing to distribute ebooks to any library that wants them. The problem? Libraries won’t deal with me directly, preferring to consolidate their purchases through wholesalers such as Baker & Taylor and Overdrive. I know this for two reasons. 1) The buyer at one of the largest library systems in the country told me so, and 2) Most of the library buyers I have tried to contact would not even respond to my queries. That’s unfortunate, because by using computer technology, both libraries and small publishers could enjoy a win-win situation. Cut out the middlepeople and libraries could acquire books — and ebooks and audio books — more cheaply, while publishers could earn a higher rate of return, and library patrons could enjoy a wider array of titles. My company, Mountain Lake Press, stands ready to supply any library in the country with any or all of our titles and formats. Why is it so hard to reach you?

Phil, does your model include

Phil, does your model include the platform from which to circulate the ebooks from your company? From a library standpoint, the problem isn’t so much that we want to only do business with jobbers and vendors, it’s that libraries don’t have the technology infrastructure in place to make independent ebooks available to our patrons. A few libraries are working on such a thing (see Douglas County Libraries, for example), but most libraries simply don’t have the funding to build this right now. Until that infrastructure is in place, most libraries will still have to go through the middle-men. I hope we can change that, because I would love for us to be able to buy directly from publishers.

Thank you, Carol. Actually,

Thank you, Carol. Actually, we do have the ability to transfer electronic technology via the company that does our ebook conversions. Still, I understand the reluctance to go that route. But my biggest gripe is how difficult it is to obtain a simple response from the library people I try to contact. For example, other than your response, I have received only one other out of hundreds of inquiries. There’s a rigidity and indifference suggested by that situation I find troubling.

The Profession talking down "books" is at least half the reason

I’d say books are now less than half of what libraries are about these days” : from a UK Librarian whose views are shared, it seems, by a majority of her profession - in her article published on :
http://www.publiclibrariesnews.com/2013/02/guest-post-farnham-library-a-…

Why, then, should publishers be positive about the future of books of any kind in public libraries? They see these sentiments reiterated every day by the people who complain they are “hated”.

Well said

Good for you, Joe, for pointing out the absurdity of the current situation. Joyce