Reimagining Dallas Public Library
Dallas Public Library is moving to a more community-based, content-driven approach “not necessarily owning stuff anymore, but providing access to information,” DPL Interim Library Director Corinne Hill told the audience attending the “Reimagining the Public Library in a Post-Recession Economy” program Saturday, part of the ALA Masters Series.
Hill said the library has implemented or is in the process of conducting a number of changes to reach patrons since the 2008 recession. They include working with the city’s economic development department to change the focus of assistance to those seeking employment, moving from just providing résumé-writing to a micro-business concept to aid potential new small business owners with 10 employees or less. They also looked at library design as it relates to the community in “ a move to be flexible and nimble to meet community needs.”
One of the newly planned branches will have an artsy design with gallery space for artists, who in turn will provide children’s programming. The new facility will have art cubicles and books along the wall.
In 2008, Hill said, DPL had a central library, 25 branches, two Dallas Independent School locations, bookmobiles, and a website. Since then, they've added a children’s library, a new branch, bookmobiles, and a catalog iPhone/iPad Touch app.
The library is also looking toward customer service improvements, advising librarians to “not turn their backs on upgrades,” and to push toward self-service and mobile reference. “My vision is for people to come into DPL and whomever they encounter can help with whatever they need.”
Hill said they are also moving to customer-driven collection development by sending email invitations to the public seeking their input as to what they want to see in their libraries in terms of books and technology-related items. Other improvements already in place or on the horizon are: enhanced digital content; mobile access for staff; an energy discovery wall for interactive field trips, and iPads for catalog access. The overall move, according to Hill, is toward an eventual demise of the website, moving to a more app-related environment.
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Sadly, I visited the Dallas
Sadly, I visited the Dallas Public Library during ALA. We walked through the doors and were faced with a security guard that said, “Are you looking for something?” in a sarcastic voice. My wife asked if the library was closed. He replied, with his feet up, even more sarcastically, “Yes ma’am, we are.” I asked him if he was disgruntled about something. He said, “Dis-grunt-WHO?”
So the director’s vision of someone walking through the door and encountering someone who can help them… well, that vision is still just a vision. My wife and I walked away talking about how sad it was that the library doesn’t realize that that security guard was the face for the library on that given day. The library hadn’t taken the time to work with him and include him in the vision. So, for us, the Dallas Public Library is some surly security guard with his feet up trying to make us feel foolish for taking the time to visit the library on a Monday. Someone trained in customer service would have said something along the lines of, “Hi, folks! Thanks for stopping by. Unfortunately we’re closed today, but please come back and see us tomorrow!”
Visions are great, but without a plan for achieving that vision, it’s all just a wishful mirage.