eReader pricing war continues
And today, on the heels of the formal announcement of the $150 wifi Nook, and the price drop to $200 for the 3G Nook, Amazon fired a shot across the bow by dropping the price of their Kindle dramatically…all the way to $189. Just yesterday the Kindle was $269!
Both the Nook and Kindle are definitely leaders in this eInk-based eReader space, and for libraries the $150 Nook is especially promising, given that it works with the Overdrive ebook platform. But these price drops just signify what I’ve been saying for a few months now: eInk based devices like these are going to be in a race to the bottom as far as pricing goes for the foreseeable future. Expect these to continue to get cheaper…it wouldn’t surprise me at all to see another small price drop for the holiday season.