Netflix now largest video subscription service in US

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According to CNN, Netflix has now overtaken Comcast as the largest video subscription service in the United States, with over 23.6 million subscribers. This not only makes them larger than the largest cable company, it also pegs their penetration rate at over 7% of the U.S. population.

This is yet another piece in the access-not-ownership path that media consumption in the U.S.  seems to be heading down. These streaming services will continue to increase in popularity as our broadband infrastructure and 4G wireless connectivity are built out.